How email can be more attractive?

In the present age, email subscribes are not just internet-savvy, but they are also overly demanding and therefore, email marketers have responded through creating appealing emails. This pursuit is aimed at engaging their subscribers’ eyes and capturing their interests in the products and services advertised. Despite the fact that good subject lines are essential to getting an email opened, targeted and uniquely composed content is needed to ensure that subscribers are engaged and read on. In this light, an alluring visual aspect is vital as emails have transformed from a white and black form to a colorful scale.

1. What New Tory Burch Fragrance Gift Is Mom Sure to Love? by Nordstrom

The first email that I opened was from Nordstrom, which is targeted for individuals to buy gifts for their moms for Mother’s day, advertises Nordstrom Beauty’s products. I first open this email on my Samsung cell phone email application, but the system does not download images right automatically. This leaves missing gaps for readers as they are not visually acquainted with the products on promotion such as the New Tory Burch Gift Set. Without the visual pictures, consumers are less interested unless people are particularly looking to shop Mother’s day gift. The same email that I opened on Gmail web page was able to include image of the gift set. The email contains other gifts that moms would love such as bags and flowers. Important details such as Nordstrom Store’s Address and shipping information are provided. To make emails more attractive, it is crucial to create appealing visual effects. For instance, in the third picture in the email, the model’s clothing corresponds with the fading effects of flowers. Colors such as blue, white, pink, and purple are also used to add a feminine touch as the end users are female.

2. Dijia, open for your March AT&T Newsletter by AT&T

A subject line is fundamental as it can enhance the desire to read an email. The mention of a subscriber’s name adds a personalized effect to the email as is in the case of the AT&T email. Nonetheless, this email’s subject line is not captivating as it only speaks of AT&T Newsletter. Possibly, it could shed more light on some of the exciting features that the newsletter contains. On cell phone, the email is rather plain as it lacks images and insightful information. Further on, once I download the pictures, email indicates the features of the newsletter and incorporates bright colors that can fascinate the subscriber’s eyes. One thing to be noticed, the page setting of webpage version is different from cell phone version, which can create some unfriendly user experience compare than others. The Gmail webpage version is more appealing as it shows visual effects of creativity and technology, which is exhibited through telephones, games, and a chart that portrays AT&T’s network. Thus, readers can become versed with the corporation’s products and calling rates, which are indicated.

3. Calling all beach bums: Free black swim bottom by Victoria’s Secret

Including details such as prices is a key factor in email marketing as subscribers are able to determine their capacity to buy. The third email on Victoria’s Secret has a captivating subject line that involves beach wear. This shows that the target customers are leisure-seekers, precisely, beach lovers. A discount of $15 off $100 is offered and a 20% deducted from clothing favorite. This can attract buyers as price is a motivator in consumer buying decisions. The email’s on cell phone includes three models in different bikinis. This shows a variety in the products on sale and is also attractive to subscribers. The background of their images is blue, creating an ocean effect. The Gmail webpage email shows the complete bikini wear and other clothing such as sportswear. The use of pink also augments the feminine wear. This email is more detailed as it contains offer prices, expiry dates for the discounts, and contact information for Victoria secrets. Thus, it is noteworthy that graphics and colors should be added to make emails more pleasant as they increase and sustain the interest of subscribers, which could ultimately result in a significant increase of responses and sales.

 

Do You Want to Have A Tenfold Increase in Web traffic in 2 months? Here is how it gets done!

Everyone in the modern world acknowledges the power of social media. Indeed, businesses have tapped into this incredible facility and managed to carve a niche for themselves in their respective industries regardless of their magnitude. Of course, this has only attracted more entities into using this facility. This should not be surprising considering the magnitude of the market that would be reached and the low cost that would be incurred in the same. While every company may be seeking to use social media to drive web traffic to their websites, it is noteworthy that such an accomplishment would be difficult for most business entities (Bui, 2011). Indeed, setting up a website and putting some boring posts on it or even in the social media would be tantamount to buying a boat and getting into the sea without a fishing net, while expecting to reap a bountiful harvest (Bui, 2011). Not only would the company fail, but also it would be perennially disappointed. It is not farfetched to expect the growth of website traffic to resemble that of Tresnic. However, there are things that the every business entity or individual would have to do.

1. Great content gives the good start in marketing

First, business entities must take time to create content that adds value to the lives of potential clients. Of course, the content has to relate to the products and services that the business entity offers to the audience, as this would be the vehicle that not only leads them to the website but also gets them to close a deal. The content must be enticing enough to both attract and keep the clients in the website for a sufficient time to allow them to make a purchase. On the same note, it is imperative that new and exciting articles are written quite regularly (Andrews, 2014). These should have the appropriate keywords as determined by the products and services that the entity offers. In getting the appropriate keywords, it is crucial to know the target audience’s needs and wants.

2. Good promotion is 50% of content and 50% of marketing

In addition, the well-written and exciting contents must be posted to a variety of social media websites. What is the essence of catching worms if they cannot be put in the water it get some fish? Writing blog without posting them in the varied social media platforms would be ineffective in attracting traffic. It is noteworthy that the website would only appear on the top of the first page of the varied search engines depending on how it is ranked (Andrews, 2014). If it does not have the appropriate keywords and has not been a recipient of traffic, there are high chances that it would be relegated to the periphery. Getting the articles in varied platforms increases the number of people who can see them and, consequently, the website traffic.

Good content and keywords lead people to follow. Additional, be aware that good marketing is paying as much attention on the content as promoting. At the same time, always have the article available across all social media platforms. This should get the website traffic increasing pretty fast. Perhaps not as fast or as much as Trensnic Media has put it, but there would be a steady increase in the same. Hope both of the tips that I shared can be helpful.

References

Andrews, A. (2014). Social Media Marketing. Cork: BookBaby.

Bui, K. (2011). How to increase your web site traffic. Irvine: Entrepreneur Press.

Please follow my Pinterest @Dijia Zhao to find out more interesting visual information about marketing and me!

Location Marketing of Van Leeuwen Artisan Ice Cream

Location marketing provides the direct access to the target audience of the product or service, taking into consideration the location of potential customer. Many companies succeed due the creative and innovative location ads. Van Leeuwen Artisan Ice Cream is among the ice-cream brands, which implements interesting approach in order to engage more clients (Van Leeuwen Artisan Ice Cream).

The stores of the company are situated in New York and Brooklyn. As far as the production is not unique, it is popular only among locals, and people form other cities will not go to New York in order to taste Van Leeuwen’s ice cream. That is why the company pays much attention to the analyzes of local information. Its marketing is based on direct approach to the customer, who is not far from the store. The company checks the geolocation and sends him or her ads with deals and offers. For this reason, Van Leeuwen Artisan Ice Cream uses the PayPal system. The customer has to install PayPal at his or her mobile and then the number of offers will be displayed (Johnson, 2014). In June, the company gave $5 offer to customers, which engaged many people. Now about 5% of sales of the company are provided via smartphones (Johnson, 2014). In addition to special offers, Van Leeuwen included an option to order the ice cream via the apps.

Despite the fact I did not experienced Van Leeuwen Artisan Ice Cream’s location marketing because I just know this ice cream store, I think it is a great possibility for the company to develop its market share and deliver ads directly to the customers. In my point of view, such strategy is advantageous to the companies like this one.

References

Johnson, L. (2014, July 18). New York Ice Cream Shop Sees 5% of Sales Via Mobile Payments. Retrieved February 25, 2015, from http://www.adweek.com/news/technology/new-york-ice-cream-shop-sees-5-sales-mobile-payments-158993

Van Leeuwen Artisan Ice Cream. (n.d.). Retrieved February 25, 2015, from http://www.vanleeuwenicecream.com/?page_id=15

Mobilize myself

The internet has undoubtedly been one of the most incredible aspects in the contemporary society. Indeed, it is sometimes difficult to determine exactly how people used to live in the past, at least considering the manner in which this seemingly simple facility has been inculcated into almost every part of the modern day lives. Perhaps its importance would be seen in the manner of activities that individuals carry out in a single day or week.
1. What brand activitiy did I do?
In examining my activities over the last three days, my most used brand activities are chatting with friends on Wechat (125 times), checking emails on Outlook (98 times), viewing friend’s pictures on Intagram (43 times) and monitoring company social activities among Facebook and Twietter (42 times). However, one interest fact that I found out was the the first and third brand activities were personal activities, which were always complete by social media apps on my cell phone or tablet, and the work relates social media usage were done by computer. I do check my work email on my phone; however, those situations were happened because I was out of office or reply with quick answers. The same interesting finding can also be reflect on internet search as well. Most of the work related search were done by computer, but shopping, brands and personal information browsings were done by cell phone and tablet. I also used some function-orientated apps such as Google apps (4 times) to locate my destination; Yelp (3 times) to bookmark great restaurants and individual stores; Dealmoon (6 times) to find most update to date shopping deals; Kindle (3 times) to read novels; Weather app to find out new weather forecast.

2. What topics did I search?
• 02/05/2015
o AT&T billing
o Flight tickets for my parents
o Crowtap for my job
o Jeep Super Bowl Ads
o Marketing Blog for Digital Marketing class
• 02/06/2015
o Chase
o Hotel reservation for my parents
o House party for my job
o New York weather forcast on the following Sunday
• 02/09/2015
o Steve Jobs for C-Suite homework
o WordPress.com for Digital Marketing homework
o Dual-branding for my job
o Rainforest Alliance Certification for my job

3. What mobile ads did you see-were they appropriate?
None of the mobile apps that I use contain any mobile ads.
4. Did I share anything?
• 02/05/2015
o Share on Wechat the states allow Chinese to drive via their own Chinese driver license in the U.S
• 02/06/2015
o Job training photo with co-workers via Instagram
• 02/09/2015
o Good restaurants in NYC via Wechat
5. What did I photograph?
• 02/05/2015
o N/A
• 02/06/2015
o Job training photo with co-workers
• 02/09/2015
o Birthday gifts from my friends

6. Did I text anyone or tweet while watching TV?
One interesting fact that I found out about myself is I do not watch regular TV at all even though I do own a TV. I watched Scandle by Netflix on my smart TV, and I did text to my friends (9 times) while watching TV.
7. What would have helped in my day to day? And conclusion.
Would internet really be incredible without the capacity to share information? I tend to think it would not be. Indeed, within the last three days, not only did I share information with friends, but I also shared photographs particularly in the social media. The beauty of social media, perhaps, rests on the fact that one can use it from any place, in which case it’s not surprising that I texted while watching Netflix. Of course, this cannot be healthy but then sometimes it is impossible to help it. Maybe it would have been helpful if I start to set a mobile solution that could allow for better planning of day-to-day activities, and still give us the capacity live healthy. Therefore, I think I would like to try the following in the future:
• Turn off apps’ notifications
• Do not open social medias while studing or working
• Limit times on check social medias everyday
o Check social medias only during break times
o Check social media every 3 hours
o Do not open social medias until I finish all my work

Stay on Top of Marketing Trends

More marketers jumped onto online and social networking showcasing last year, they grasped information and online networking stages to unite, tune in, and captivate with prospective clients. Organizations were setting the motivation for their system, determining issues and giving important data along the business channel, through social networking and feature. Recently I have come across rather interesting digital marketing blog at https://econsultancy.com/blog. This digital marketing blog provides its readers with the most recent advanced showcasing and Ecommerce understanding, examination and supposition from a group of specialists. Econsultacy has many press releases in order for its readers to have up to fate information about the current business trends. Econsultancy is a bright example of digital marketing blog.

1. Useful tool to constantly update marketing news and trends
As for me, it is a very useful tool for the modern Ecommerce nowadays. This blog includes articles on different topics that cover diverse business fields. The most recent topics that are covered in blog are Start Me Up! A Profile on Curiously, Where Should You Place Ecommerce Videos on the Product Page, 11 Valentine’s Day Email Creatives from the Fashion Industry, etc. The blog includes both particular brand articles and general digital marketing.

2. Easy to understand
The style of the article is understandable for every reader. Even though the articles are written by specialists, it is hard not to mention the fact that the blog includes much necessary information for people who are looking for ways of improvement for their businesses.
3. Easy to access with high frequency updates
I have liked the Econsultacy blog in general for its easy available access. It is easy to find what you need; there is no complicated interface or design. Econsultancy is a blog for people who want to learn more about the current trends in the digital marketing. People can also search topic based on popular blog tags, Facebook tags and Twitter hashtags. All the posts can be easily share on social medias. The posts are posted on the blog frequently, almost every 3 hours one can find a new article on the blog.

If you would like to learn more in marketing, just click on the following URL. It will bring you into a brand new world!! 😛
Econsultancy: https://econsultancy.com/blog

Hello everyone!

Hi everyone! It’s a great pleasure to take class with all of you from Professor Borek. I am really excited to start this semester!

Dijia Zhao